Many people believe Progressive Web Apps (PWAs) are the future of the mobile web, but in my opinion, PWAs are not a replacement for native mobile apps.
Here are three reasons why:
The single most significant contributing factor to a smooth experience on mobile is the speed of the network and latency of the data downloaded and uploaded.
When you visit websites on desktop or mobile, there is a lot of third-party code/data that gets downloaded to your device, which more often than not has zero impact on the user experience.
This includes:
The median number of requests a mobile website makes is a shocking 69.
On the other hand, native apps only get the data that is required, and this should be no more than five requests for a page load.
Progressive Web Apps do try to bridge this gap, but web technologies continue to constrain them.
Progressive Web Apps represent a threat to this revenue stream for both Apple and Google, and so Apple has no incentive in improving the underlying technology that runs on iOS. Google, Microsoft and other browser vendors are entirely dependent on Apple to add support to the underlying browser technology.
Google and Microsoft are supporting Progressive Web Apps and have formed a partnership for fairly obvious reasons. Google’s primary revenue stream still comes from web search, and Microsoft needs apps for their App Store (yes they have one) as the Windows ecosystem is unattractive for developers, ask those developers that got burnt developing for the Windows Phone platform.
I certainly wouldn’t be betting on a Google or Microsoft developer ecosystem giving both companies track record of discontinuing projects. Who remembers Microsoft Silverlight or Google Web Toolkit?
The numbers speak for themselves. Users find the ease of native apps better and as a result transact more on them.
Native mobile apps must be a central part of your digital strategy
When it comes to mobile, native apps provide the best user experience for your users, and as a result, this leads to higher conversion rates, engagement and sales. Progressive Web Apps are still in their infancy, and it will be interesting to see how technology progresses.
A mobile-optimized website is not good enough and your users will soon get tired of the clunky checkouts and logging in every 10 minutes.
You could potentially see PWAs as a replacement for your mobile website, but it is not a replacement for a native app, and the argument for having a website in 2020 that does more than direct users to your app is getting weaker every day as time spent on smartphones only increases.
A bet on PWAs is a bet against the Apple ecosystem that consistently outperforms Google.
For now, if you’re serious about mobile, then native apps are still the best choice to keep your customers happy.
Here are three reasons why:
1. Native mobile apps provide a smoother & faster experience
Mobile websites, progressive or otherwise are slower and not as smooth. 90% of the time spent is spent using apps vs the browser.The single most significant contributing factor to a smooth experience on mobile is the speed of the network and latency of the data downloaded and uploaded.
When you visit websites on desktop or mobile, there is a lot of third-party code/data that gets downloaded to your device, which more often than not has zero impact on the user experience.
This includes:
- CSS (Cascading Style Sheets)
- JavaScript
- Ad network code
- Facebook tracking code
- Google tracking code
The median number of requests a mobile website makes is a shocking 69.
On the other hand, native apps only get the data that is required, and this should be no more than five requests for a page load.
Progressive Web Apps do try to bridge this gap, but web technologies continue to constrain them.
2. Apple has no incentive to improve PWA support
Apple’s App Store generated $54.2 billion in revenue in 2019. Google’s Android has the market share in terms of users (74.3%), but in terms of revenue, Apple makes almost double.Progressive Web Apps represent a threat to this revenue stream for both Apple and Google, and so Apple has no incentive in improving the underlying technology that runs on iOS. Google, Microsoft and other browser vendors are entirely dependent on Apple to add support to the underlying browser technology.
Google and Microsoft are supporting Progressive Web Apps and have formed a partnership for fairly obvious reasons. Google’s primary revenue stream still comes from web search, and Microsoft needs apps for their App Store (yes they have one) as the Windows ecosystem is unattractive for developers, ask those developers that got burnt developing for the Windows Phone platform.
I certainly wouldn’t be betting on a Google or Microsoft developer ecosystem giving both companies track record of discontinuing projects. Who remembers Microsoft Silverlight or Google Web Toolkit?
3. Native mobile app users buy more items, more often & spend more per transaction
"Retail app users buy 33% more frequently, they buy 34% more items, and they spend 37% more than non-app user customers over 18 months after app launch."According to Texas A&M University that just published new research in the INFORMS journal Marketing Science
The numbers speak for themselves. Users find the ease of native apps better and as a result transact more on them.
Native mobile apps must be a central part of your digital strategy
When it comes to mobile, native apps provide the best user experience for your users, and as a result, this leads to higher conversion rates, engagement and sales. Progressive Web Apps are still in their infancy, and it will be interesting to see how technology progresses.
A mobile-optimized website is not good enough and your users will soon get tired of the clunky checkouts and logging in every 10 minutes.
You could potentially see PWAs as a replacement for your mobile website, but it is not a replacement for a native app, and the argument for having a website in 2020 that does more than direct users to your app is getting weaker every day as time spent on smartphones only increases.
A bet on PWAs is a bet against the Apple ecosystem that consistently outperforms Google.
For now, if you’re serious about mobile, then native apps are still the best choice to keep your customers happy.
Nice Post...Thanks for the Informative Blog...
ReplyDeletephotoshop training in bangalore
Nice blog, it’s so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job. Thank you for this wonderful sharing with us. Keep Sharing.
ReplyDeleteTours and Travels in Madurai | Best tour operators in Madurai
Best travel agency in Madurai | Best Travels in Madurai
Learning something new is always exciting. It is even more rewarding when you can LEARN FOR FREE in a short span of time. Please visit our website to know more information about our courses.
ReplyDeletehttps://onlineidealab.com/free-courses/
This is such a great resource that you are providing and you give it away for free. I love seeing blogs that understand the value of providing a quality resource about web apps. microsoft office professional plus
ReplyDeleteAmazing Article,Really useful information to all So, I hope you will share more information to be check and share here.
ReplyDeleteinplant training
inplant training chennai
inplant training meaning
inplant training certificate
inplant training report
report for inplant training
inplant training certificate format
inplant training meaning in tamil
what is inplant training
inplant training in chennai for mechanical
Super article
ReplyDeleteUipath
Uipath Tutorial
Types of uipath
Uipath Architecture
Products fo Uipath
Workflow in Uipath
process of uipath
uipath installation
creating script in uipath
project types and templates in uipath
usefull article...
ReplyDeletegazetted officer
z or r twice
what is isp
space complexity
ng-focus
unexpected token o in json at position 1
do a barrel roll 20 times
cannot set headers after they are sent to the client
how to hack any instagram account 100% working
blink html google trick
Amazing Article, Really useful information to all So, I hope you will share more information to be check and share here.
ReplyDeleteInternship near me
Inplant Training for cse
Inplant Training for IT
Inplant Training for ECE Students
Inplant Training for EEE Students
Inplant Training for MECHANICAL Students
inplant Training for CIVIL Students
Inplant Training for Aeronautical Engineering Students
Inplant Training for ICE Students
Inplant Training for BIOMEDICAL Engineering Students
Super article
ReplyDeleteWhat is Cyber Security
Types of Cyber Attacks
Types of Cyber Attackers
Cyber Security Technology
Cyber Security Tools
Cyber Security Standards
What is Google Adwords
Google Adwords tutorial
Google Keyword Planner
How to Advertise on Google
Crypto-currency as a modern form of the digital asset has received a worldwide acclaim for easy and faster financial transactions and its awareness among people have allowed them to take more interest in the field thus opening up new and advanced ways of making payments. Crypto.com Referral Code with the growing demand of this global phenomenon more,new traders and business owners are now willing to invest in this currency platform despite its fluctuating prices however it is quite difficult to choose the best one when the market is full. In the list of crypto-currencies bit-coins is one of the oldest and more popular Crypto.com Referral Code for the last few years. It is basically used for trading goods and services and has become the part of the so-called computerized block-chain system allowing anyone to use it thus increasing the craze among the public, Crypto.com Referral Code.
ReplyDeleteCommon people who are willing to purchase BTC can use an online wallet system for buying them safely in exchange of cash or credit cards and in a comfortable way from the thousands of BTC foundations around the world and keep them as assets for the future. Due to its popularity, many corporate investors are now accepting them as cross-border payments and the rise is unstoppable. With the advent of the internet and mobile devices,information gathering has become quite easy as a result the BTC financial transactions are accessible and its price is set in accordance with people’s choice and preferences thus leading to a profitable investment with Crypto.com Referral Code Code. Recent surveys have also proved that instability is good for BTC exchange as if there is instability and political unrest in the country due to which banks suffer then investing in BTC can surely be a better option. Again bit-coin transaction fees are pretty cheaper and a more convenient technology for making contracts thus attracting the crowd. The BTC can also be converted into different fiat currencies and is used for trading of securities, for land titles, document stamping, public rewards and vice versa.
Another advanced block-chain project is Ethereumor the ETH which has served much more than just a digital form of crypto-currency Crypto.com Referral Code and its popularity in the last few decades have allowed billions of people to hold wallets for them. With the ease of the online world,the ETH have allowed the retailers and business organizations to accept them for trading purposes, therefore, can serve as the future of the financial system.
Our full Lace Front Wigs are all hand made with a lace cap. They are manufactured with thin lace sewn on top of the cap. Individual hairs are then sewn onto the thin lace. Each lace wig has lace all around the unit which will need to be cut prior to securing the wig to your head. You will need to cut along the hairline around your entire head. By doing so, you will be able to wear your hair anyway you like. You can even style ponytails, up-dos, etc. Once the Lace Wigs is successfully applied, it will appear that all the hair is growing directly from your head!
ReplyDeleteLace front wigs are hand-made with lace front cap & machine weft at back. Lace front wigs are manufactured with a thin lace that extends from ear to ear across the hairline. When you receive the wig, the lace will be quite long in the front. Cut and style according to your preference, as you will need to apply adhesive along the front of the wig. Once the wig is applied, you will still have Lace Wigs with a very natural appearance.
TeamWigz Provide the Best Lace Front Wigs and Lace Wigs in Johannesburg and South Africa.